Not on the first page of Google? Big mistake!

As a business owner its important that you understand the importance of being on the first page of Google. With business on the second page only receiving 6% of impressions compared to the first page with 94% of impressions can you ignore this any longer? We think not!

You can’t deny that everyone uses Google as their number one search engine, whether they are searching on their mobiles or desktop. So its crucial as a business owner to appear at the very top way above your competitors. There is a few ways you can appear at the top;

  1. Google Ads.

With Google Ads you can guarantee that you appear above your competitors through the power of search terms. Ad words work through specific search terms related to your business, you can then ‘bid’ for the most relevant keyword that you want to appear for.

2. Map Listings.

We can get business up on the first page of Google through their map listing. If a business doesn’t have a map listing we can create one for them with no hassle. An with of a little bit of digital marketing magic we can get you on the first page. As easy as that!

That’s all for today, be sure to keep checking back for hints and tips on growing your business online.

-Lara.

 

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Why should you advertise on Facebook?

No one can deny that Facebook is the biggest social media network out there, but did you know that Facebook is a fantastic marketing tool for small- medium sized businesses? With a estimated 1,100,000,000 monthly visitors that is something you can’t afford to ignore!

And if that wasn’t enough, below is 5 reasons why you should be taking advantage of Facebook Ads.

  1. Everyone has Facebook;

Pretty much everyone you know will have a Facebook account whether its for business or pleasure. with an estimated 1,100,000,000 monthly users that’s something we can’t argue with. Facebook knows everything about you from the pages you like, what you search on Google, what you don’t like, where you work, where you visit and so on. Because of this you are able to tailor your audience for your Ads to who you want.

2. Tailoring your audience;

That brings me onto my second point, because Facebook knows your information you are able to really tailor your audience to who you want. This means that the people who you want to see it will see it no doubt unlike Google as you will wait for them to search a particular search term.

3. Quick way to grow your business;

Using Facebook gives you the ability to grow your business rapidly. If you are wanting a large amount of ‘likes’ in a short amount of time, Facebook gives you the ability to do this.

4. Humanizes your brand;

Having Facebook and keeping customers up to date will humanize your brand. Customers want to see that the company they are potentially buying off is a person. It gives the ability to show customers that you care about feedback, support and so on. This then means that you are able to ‘reward’ customers with offers such as 10% off, which then generates more sales for your company! Win Win.

5.  Endless Opportunities.

And finally, as soon as you get the hang of Facebook Ads you are then able to run you business from pretty much anywhere just through Facebook!

That’s it for this weeks blog post! Be sure to check back next week where I will tell you 5 reasons why you should be taking advantage of Twitter Ads!

Have a lovely weekend and happy Friday!  from everyone at Aim High Online.

Osborne Equestrian Clothing.

Osborne Equestrian Clothing is almost ready to launch! Exiting I know! Today has been a very busy in the Aim High Online office, we have been finalising the online shop for the local equestrian team we support; Team Osborne. Team Osborne is a team of dedicated individuals who are not only passionate about horses, but also the comfort of the people who ride them. With the same needs as you in mind, their clothing range delivers those needs, and dare we say it…. adds a little bit of style along the way!

Our Faux Fur Pom Pom Hats;

These hats are perfect for both every day use and when you are riding in those colder days! They are very thick material to ensure your head and ears are kept warm with a faux fur pom pom hat on the top! Very in right now!

Zip Up Hoodie With Hidden iPhone Pocket; 

Our Osborne Equestrian zip up hoodies are very thick, soft and eye catching! They have a hidden iPhone pocket located on the inside which is perfect for you riders that like to keep their phone on them whilst riding! They come in both black and pink and sizes S-XL.

Blue Oversized Hoodie; 

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Our Osborne Equestrian oversized blue hoodies are again brilliant for both everyday use and riding. They are thick and very stylish. These come in the colour blue, Team Osborne’s favourite colour with the statement logo. You can get these hoodies in sizes S,M,L,XL.

 

 

Black Zip and Button up Hoodie;

Our very thick and soft hoodie, comes with the very unusual but very stylish zip and buttons! They come in sizes S,M,L,XL and the colour black. Very eye catching don’t you think?

Fleece Ear Warmers; 

Our Fleece ear warmers comes in a number of colours! They are perfect for keeping your ears warm on those bitterly cold days. After all, who want’s cold ears while riding? Not us! These come in colours, Green, Red, Black, White and Blue with one size fitting all.

Check Jodhpurs; 

Our Jodhpurs are very soft and comfy for when you are riding, they are very stylish as they come with a check pattern which is very in. As you can see the Osborne statement logo is on the back, they come in sizes S,M,L,XL and a number of colours!

 

So there you have it! The online shop will be going live very soon so get following Osborne Equestrian Clothing on Facebook to stay posted and see any offers that they may have on!

 

 

 

 

 

 

5 Reasons Why You Should Start a Blog For Your Business.

Below are 5 reasons why blogging is essential to growing your business online.

  1. SEO

Search Engine Optimisation (SEO) is where you appear higher on a Google search, Blogging gives you the ability to appear higher on the Google search as it gives you chance to input more Keywords that are relevant to your business. It gives you ability to add external links that go through to your website which will drive more sales and leads. All of this will contribute to your business appearing higher in the Google search rankings.

2. Traffic to your website. 

You can create a Blog with effective content  which your customers both present and potential will want to read, this will drive people to your website or other social media accounts which will increase your sales. It gives you traffic that you may not of previously been aware of.

3. It humanizes your business.

People love to see what is behind the scenes of your business, they want to see who is on the other end of the phone. They like to see that they are supporting a real person/people. This is especially important if you have an online shop, or if your business is run online.

    4. Blogging gives you a great platform for Social Media. 

If you currently have an number of social media accounts and you’re unsure on what to put on them your Blog gives you an great way to tackle this. It gives you a great way to think of some content for your Twitter/Facebook posts without worrying about trying to sell something all the time.

 5. Blogging positions yourself as an expert in your industry.

It is always a bonus to position yourself as an expert in your industry no matter the nature of your business. By sharing tips, useful content and tutorials you are giving yourself the label of an expert in your industry.

So that’s it! Feel free to comment your thoughts on this post, is blogging important? Can you think of any other benefits?

 

 

 

 

 

Why Is Blogging So Important For A Business?

A lot of businesses think blogging is not an effective marketing tool, however this couldn’t be further from the truth.

A blog for a business is one of the most cost-effective and easiest ways to promote your business. When it is done right it can benefit your business in a number of ways;

  • It drives people to your website.
  • It increases your sales.
  • Gives customers an opportunity to get to know the business.

and so on…

Every time you are posting a blog you’re creating content that can be shared on social media which helps expose your business to a new audience that you may not know yet. As you can see there is a number of reasons why blogging is essential to marketing your business, here at Aim High Online we can help you get started into the world of blogging. Call us today on 01723 370247 for a free quote, remember that we have 20% off for businesses in the North Yorkshire area for February. Ring today to avoid disappointment!