Why should your website be mobile responsive?

Here at Aim High Online, we offer a list of services including mobile responsive websites. What is a mobile responsive site? A mobile responsive site is a version of your website that is compatible with a mobile device or tablet, this meaning that when anyone accesses your website from a mobile, it will adjust to size so you can see all the content without having to zoom in and out.

This Blog post is going to talk you through a few facts on why you should have a mobile responsive website.

  1. Mobile usage is on the rise;

Did you know that 55% of all website traffic comes from mobile devices? This figure is also rising daily! With more mobile phones on earth than people, today its crucial you get your website mobile friendly.

2. More customers are using their mobiles to do their online shopping;

With mobile usage on the rise, its expected that customers are turning to their mobile for online shopping, 80% to be exact!

3.  Having a mobile responsive site will improve your SEO rankings;

One of Googles main ranking factors is mobile responsive sites. If your website is not mobile responsive you are likely to fall back in the results and off the page all together.

4. A better user experience;

Customers who can access a mobile responsive site has a better user experience. This meaning that they are likely to visit your website again in the future, compared to if you didn’t have a mobile site.

 

That’s all for today!

Until next time, Aim High Online HQ.

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5 Reasons why you should be using Twitter Ads.

Twitter is undoubtedly the second biggest social media network, with an estimated 310,000,000 monthly visitors this is something you can’t deny. If you are still undecided on whether you should be using Twitter Ads, this Blog shows you 5 reasons why you SHOULD be using Twitter for your business. Here at Aim High Online, we have a specialised team who work only in maximising the benefits of social media for your business through social media.

1: The ability to target users on the accounts they follow;

Like Facebook, Twitter allows you to target people and businesses through their Ads. What is brilliant about Twitter Ads is that you are able to target individuals through the accounts that they already follow, that way you can guarantee that it will reach the audience that you want.

2. You are able to see the analytics for every tweet you post;

Twitter allows you to see how every tweet you post is preforming,  with this you can pick and choose what tweets work well through how many people it reaches and how many interactions it gains.

3. Unlimited tweets per campaign;

Another fantastic advantage of advertising on Twitter is that you can pick and choose how any tweets you want during one campaign. This means that the more tweets you include in the campaign means the more interactions.

4. Twitter has an estimated 310,000,000 monthly visitors;

Twitter is growing to be the 2nd largest social media site, behind Facebook. With its growing monthly users, not having your business on Twitter could be costing your business a large amount of potential customers and therefore missing out on sales.

5.  140 characters per tweet;

Unlike Facebook, you are limited to only 140 characters per Tweet. This can be a benefit for those who find it difficult to think of daily status updates on Facebook.

 

There you have it! 5 reasons why you SHOULD be on Twitter, call us today on 01723 370247 and we can start helping you grow through the power of social media.

-Aim High Online HQ.

Star Wars; Marketing Masterminds?

Today is national Star Wars Day, and to celebrate it we thought today’s Blog post should be dedicated to the franchise itself! With Aim High Online being big Star Wars Fans it was hard not to say no!

Since Disney first starting promoting Star Wars back in summer last year, how many times have you seen Star Wars? Whether that be on a cereal box or a duvet set?  More importantly, even if you are not a die hard Star Wars fan, how many times have you reached for the Star Wars branded products? You’ll be surprised, even when I was doing the weekly food shop I found myself reaching for the Star Wars branded cereal just because it had Darth Vader on the front and included a lightsaber spoon. I’m not even a die hard fan!

c_1576_star_wars_cereal_uk
Image Source;  www.mrbreakfast.com

“Search for your feelings, you know it to be true.” Darth Vader – It goes without saying that the Star Wars franchise elicits strong emotions within their fan base and it isn’t just the powerful story lines. They effectively market to people of all ages.Even at the age of 19 I found myself buying multiple Star Wars themed products, Star Wars Water, Star Wars Pasta and so much more. Why? Everywhere you look, Star Wars is there.   -ontargetwebsolutions.com

Star Wars started feeding their huge fan base with small drips of information  on the upcoming film back in November, slowing building their empire up with teasers and trailers, leaving their fans with always wanting more and full of anticipation.  And with the Star Wars brand every where you look, its easy to understand how Star Wars made an estimated $936,234,288. 

With the next film due to come out next year, you can expect to see all of Star Wars’ marketing techniques all again!

May the 4th be with you!

Aim High Online HQ.

 

Image Source; The Independent

Mobilegeddon take 2?

As most business owners will know, the 21st of April marked 1 whole year since Google rolled out its first mobile algorithm update. From them, any website that was NOT mobile friendly would be penalised and knocked down on Google’s rankings.

More and more people are using their mobiles only for the web as the days go on, 189 million Facebook users alone only use their mobiles when using the app.  Google have now issued new warning signs for site owners to get them responsive before the deadline

 

google-your-page-not-mobile-friendly
Source; SearchEngineLand.com

You can see that the warning sign is in plain sight, with the aim to get you to so something before the deadline. What is different about the algorithm compared to the original last year is that Google will be knocking websites off the first page as well as all the other pages completely if you are NOT mobile responsive.

With business on the 2+ plus page of Google only getting 6% of impressions compared to 94% of business on the first page, can you afford to be knocked off the rankings? We think not!

 

 

 

 

 

 

Not on the first page of Google? Big mistake!

As a business owner its important that you understand the importance of being on the first page of Google. With business on the second page only receiving 6% of impressions compared to the first page with 94% of impressions can you ignore this any longer? We think not!

You can’t deny that everyone uses Google as their number one search engine, whether they are searching on their mobiles or desktop. So its crucial as a business owner to appear at the very top way above your competitors. There is a few ways you can appear at the top;

  1. Google Ads.

With Google Ads you can guarantee that you appear above your competitors through the power of search terms. Ad words work through specific search terms related to your business, you can then ‘bid’ for the most relevant keyword that you want to appear for.

2. Map Listings.

We can get business up on the first page of Google through their map listing. If a business doesn’t have a map listing we can create one for them with no hassle. An with of a little bit of digital marketing magic we can get you on the first page. As easy as that!

That’s all for today, be sure to keep checking back for hints and tips on growing your business online.

-Lara.

 

Why should you advertise on Facebook?

No one can deny that Facebook is the biggest social media network out there, but did you know that Facebook is a fantastic marketing tool for small- medium sized businesses? With a estimated 1,100,000,000 monthly visitors that is something you can’t afford to ignore!

And if that wasn’t enough, below is 5 reasons why you should be taking advantage of Facebook Ads.

  1. Everyone has Facebook;

Pretty much everyone you know will have a Facebook account whether its for business or pleasure. with an estimated 1,100,000,000 monthly users that’s something we can’t argue with. Facebook knows everything about you from the pages you like, what you search on Google, what you don’t like, where you work, where you visit and so on. Because of this you are able to tailor your audience for your Ads to who you want.

2. Tailoring your audience;

That brings me onto my second point, because Facebook knows your information you are able to really tailor your audience to who you want. This means that the people who you want to see it will see it no doubt unlike Google as you will wait for them to search a particular search term.

3. Quick way to grow your business;

Using Facebook gives you the ability to grow your business rapidly. If you are wanting a large amount of ‘likes’ in a short amount of time, Facebook gives you the ability to do this.

4. Humanizes your brand;

Having Facebook and keeping customers up to date will humanize your brand. Customers want to see that the company they are potentially buying off is a person. It gives the ability to show customers that you care about feedback, support and so on. This then means that you are able to ‘reward’ customers with offers such as 10% off, which then generates more sales for your company! Win Win.

5.  Endless Opportunities.

And finally, as soon as you get the hang of Facebook Ads you are then able to run you business from pretty much anywhere just through Facebook!

That’s it for this weeks blog post! Be sure to check back next week where I will tell you 5 reasons why you should be taking advantage of Twitter Ads!

Have a lovely weekend and happy Friday!  from everyone at Aim High Online.

5 Reasons Why You Should Start a Blog For Your Business.

Below are 5 reasons why blogging is essential to growing your business online.

  1. SEO

Search Engine Optimisation (SEO) is where you appear higher on a Google search, Blogging gives you the ability to appear higher on the Google search as it gives you chance to input more Keywords that are relevant to your business. It gives you ability to add external links that go through to your website which will drive more sales and leads. All of this will contribute to your business appearing higher in the Google search rankings.

2. Traffic to your website. 

You can create a Blog with effective content  which your customers both present and potential will want to read, this will drive people to your website or other social media accounts which will increase your sales. It gives you traffic that you may not of previously been aware of.

3. It humanizes your business.

People love to see what is behind the scenes of your business, they want to see who is on the other end of the phone. They like to see that they are supporting a real person/people. This is especially important if you have an online shop, or if your business is run online.

    4. Blogging gives you a great platform for Social Media. 

If you currently have an number of social media accounts and you’re unsure on what to put on them your Blog gives you an great way to tackle this. It gives you a great way to think of some content for your Twitter/Facebook posts without worrying about trying to sell something all the time.

 5. Blogging positions yourself as an expert in your industry.

It is always a bonus to position yourself as an expert in your industry no matter the nature of your business. By sharing tips, useful content and tutorials you are giving yourself the label of an expert in your industry.

So that’s it! Feel free to comment your thoughts on this post, is blogging important? Can you think of any other benefits?

 

 

 

 

 

Why Is Blogging So Important For A Business?

A lot of businesses think blogging is not an effective marketing tool, however this couldn’t be further from the truth.

A blog for a business is one of the most cost-effective and easiest ways to promote your business. When it is done right it can benefit your business in a number of ways;

  • It drives people to your website.
  • It increases your sales.
  • Gives customers an opportunity to get to know the business.

and so on…

Every time you are posting a blog you’re creating content that can be shared on social media which helps expose your business to a new audience that you may not know yet. As you can see there is a number of reasons why blogging is essential to marketing your business, here at Aim High Online we can help you get started into the world of blogging. Call us today on 01723 370247 for a free quote, remember that we have 20% off for businesses in the North Yorkshire area for February. Ring today to avoid disappointment!