Below are 5 reasons why blogging is essential to growing your business online.
Search Engine Optimisation (SEO) is where you appear higher on a Google search, Blogging gives you the ability to appear higher on the Google search as it gives you chance to input more Keywords that are relevant to your business. It gives you ability to add external links that go through to your website which will drive more sales and leads. All of this will contribute to your business appearing higher in the Google search rankings.
2. Traffic to your website.
You can create a Blog with effective content which your customers both present and potential will want to read, this will drive people to your website or other social media accounts which will increase your sales. It gives you traffic that you may not of previously been aware of.
3. It humanizes your business.
People love to see what is behind the scenes of your business, they want to see who is on the other end of the phone. They like to see that they are supporting a real person/people. This is especially important if you have an online shop, or if your business is run online.
4. Blogging gives you a great platform for Social Media.
If you currently have an number of social media accounts and you’re unsure on what to put on them your Blog gives you an great way to tackle this. It gives you a great way to think of some content for your Twitter/Facebook posts without worrying about trying to sell something all the time.
5. Blogging positions yourself as an expert in your industry.
It is always a bonus to position yourself as an expert in your industry no matter the nature of your business. By sharing tips, useful content and tutorials you are giving yourself the label of an expert in your industry.
So that’s it! Feel free to comment your thoughts on this post, is blogging important? Can you think of any other benefits?